Portfolio
Developing a fresh online brand for an industry veteran
Client: M & H Advertising
Services: Logo, information and interface design, development,
search marketing
Projects: Logo & Website design (2003), SEO: Link building
(2004)
M & H Advertising is a Scottsdale, Arizona promotional products company that specializes in providing blood donor recruitment, patriotic and golf promotional items, in addition to a wide array of other ad specialties.
Founded in 1960, M & H had an excellent reputation in the promotional products industry, but this wasn't adequately communicated in their existing website. Stevens Media was brought in to refresh their identity and create a more effective web presence.
Using M & H's existing logo as a starting point, a bold new identity was developed. Stevens Media then collaborated with M & H's sales managers to compose new search engine optimized copy for the website. The layout design and integration of a third-party product catalog were completed next, followed by a thorough link building campaign. The final product was delivered on time and on budget, and since its re-launch mandhadvertising.com has pulled in more targeted traffic than ever before.
